Sales automation for bespoke wardrobes
Consultation, room data, proposal, signature and deposit invoice move through one connected workflow, with people in charge of prices.
Independent AI implementation partner for owner-managed firms
Work less in the business, starting with your enquiries
We build the integrations, software and bounded AI agents that take this work off your desk, so your hours go into growing the business or getting it ready to sell. Rules where you need certainty, AI where you need judgement, and a person signs off where mistakes are expensive.
Free 30-minute call · fixed-price first step
Built on the tools you already use
Case studies
Systems in production, documented in full
Read how each one works: the problem, what we built, where AI sits and where people stay in charge.
AI order agent on WhatsApp
An AI agent handles routine order chats, a custom CRM tracks status, and staff take over complex cases with context.Read case study
AngajatAI agent workspace
AI agents with company knowledge, assigned tasks, scheduled jobs and connected tools, with approvals visible.Read case study
DANOVA NEXT accessible travel platform
A multilingual web app bringing accessibility information from airports, ports and public transport into one place.Read case study
Sources
- Calls and forms
- Files
- Rulescheck, route, sync
- AIread, sort, draft
- Personapprove, handle exceptions
Destinations
- Bookings
- Invoices
- Reports
- Records
logs · alerts · recovery
How it runs
Step back without losing control
Letting go is hard when you're the one who catches the mistakes. So we split the work: rules do the exact parts, AI reads and drafts, and a person approves what's expensive to get wrong.
- Ships to productionThe first paid build ends with one loop running in your systems, with logs, alerts and a handover. Not a strategy deck.
- A person signs offPrices, refunds and anything costly to get wrong wait for a named person's approval.
- The business owns itCode, prompts and accounts are handed over in writing, so the system belongs to the company, not to us or to you personally.
- Every run leaves a log your team can checkExceptions stop for a person, and failed runs retry or raise an alert.
Solutions
Four loops we take off your desk
Start with the one that costs you most. Each can be your first project or part of a larger build.
Enquiries to bookings
Calls, forms and WhatsApp messages answered, qualified and booked into your calendar, with a person on the ones that matter.
Quotes to cash
Accepted quotes become deposit invoices, reminders and chased payments in your accounts software, without re-keying.
Numbers and records
A daily brief from your own systems, job status in one view, and the records you must keep, ready when asked.
The Audit
A fixed-price audit that maps the loop that waits for you most and prices taking it out.
In practice
What each loop looks like when it runs
Four loops, and a system we've built or designed for each. Pick the one that sounds like your week.
Enquiries to orders
WhatsApp orders handled, with a person one tap away
An AI agent answers routine order questions and collects missing details across many chats at once. A custom CRM shows each order's status, and staff take over complex chats with the history intact.
Quotes to cash
From consultation to deposit invoice without retyping
Bookings, proposals, e-signatures and deposit invoices update one customer record, and reminders follow each stage. No generative AI: the deposit is worked out by rule and people approve every proposal.
The questions only you can answer
AI agents that work from company knowledge, on a schedule
Agents use company knowledge, pick up assigned tasks and run scheduled jobs through approved tools, with anything blocked or waiting for approval in view. The same parts can produce a daily owner brief.
Records
Requests and documents logged before anyone opens them
A proposed intake queue pulls out key details, routes clear cases and pauses unclear or sensitive ones for a person, with a record of every decision. The same pattern suits dated duties such as waste or tenancy records.
See the blueprint
Blueprint · not a client result
Comparison
Three ways to get a loop off your desk
You could hire someone, buy an app, or have us build it into the tools you already use. Here's how they compare for the first loop.
| A new hire | AutomateFlow | An off-the-shelf app | |
|---|---|---|---|
| First loop running | Months: recruit, onboard, then learn the loop | Typically 4–6 weeks for one scoped loop | Days, if the app fits how you work |
| Cost | Salary, employer NI and recruitment, every month | Fixed price per step, excl. VAT | A monthly subscription, often per user |
| Fits how you work | Yes, once trained | Built around it, on the tools you have | You adapt to the app's way of working |
| Joins up your other tools | By hand: they re-key it | Integrations, with a log of every run | Its own connectors, if your tools are on the list |
| When something goes wrong | They notice, if they're in | Exception queue, alerts and a manual fallback | The vendor's help desk |
| If you're away, or selling | Covers for you, while they stay | Documented, and owned by the company | Keeps running; the setup often lives in one person's head |
| Support after launch | Their own time | Run plan with written response targets | Vendor updates and support |
A new hire
- First loop running
- Months: recruit, onboard, then learn the loop
- Cost
- Salary, employer NI and recruitment, every month
- Fits how you work
- Yes, once trained
- Joins up your other tools
- By hand: they re-key it
- When something goes wrong
- They notice, if they're in
- If you're away, or selling
- Covers for you, while they stay
- Support after launch
- Their own time
AutomateFlow
- First loop running
- Typically 4–6 weeks for one scoped loop
- Cost
- Fixed price per step, excl. VAT
- Fits how you work
- Built around it, on the tools you have
- Joins up your other tools
- Integrations, with a log of every run
- When something goes wrong
- Exception queue, alerts and a manual fallback
- If you're away, or selling
- Documented, and owned by the company
- Support after launch
- Run plan with written response targets
An off-the-shelf app
- First loop running
- Days, if the app fits how you work
- Cost
- A monthly subscription, often per user
- Fits how you work
- You adapt to the app's way of working
- Joins up your other tools
- Its own connectors, if your tools are on the list
- When something goes wrong
- The vendor's help desk
- If you're away, or selling
- Keeps running; the setup often lives in one person's head
- Support after launch
- Vendor updates and support
Often the answer is a mix: an app for the standard part, a person for judgement, and us to join them up. If an app on its own will do, we'll tell you.
How we work
Audit, Pilot, Build, Run
One loop at a time, each step at a fixed price with a written scope. After each one, you decide whether to go further.
01. Audit
Two working sessions map one workflow, its systems and risks. You get a ranked roadmap and a pilot brief.
02. Pilot
One loop goes into production with exception paths, an audit trail, documentation and a 30-day defect period.
03. Build
A focused operational app, or a wider set of agents and integrations, once the pilot has proved itself.
04. Run
Monitoring, fixes and a monthly review, with response targets in writing. New work is scoped separately.
Engagement models
Fixed prices, one loop at a time
Every engagement starts with a fixed-price step. Prices exclude VAT, third-party licences and hosting.
Audit
£3,500excl. VAT
Map the loop that waits for you most, and price taking it out.
- Two 90-minute working sessions
- Up to five systems reviewed
- Ranked roadmap and pilot brief
PilotRecommended start
£15,000excl. VAT
Take one loop out, in production.
- One production workflow
- Up to three systems or APIs
- Exception paths and audit trail
- 30-day defect period
Build
£35,000excl. VAT
An operational app for the loop your tools can't hold.
- Responsive web app
- Up to three user roles
- Up to two integrations and an audit trail
Run: £2,000 a month keeps it running, with monitoring, fixes and up to 12 engineering and support hours. See what each step includes
Fit
Who we work with, and when we say no
We'd rather tell you early than sell you something you don't need.
A good fit
- Owner-managed firms with staff but no layer of managers yet
- Growing mid-market teams where one process has no clear owner
- A loop that waits for you every week
- You want the time to grow, or plan to sell in a few years
- Tools with an API or export we can work with
When we say no
- You want AI to act with no human check
- You want a promised sale price or multiple
- A standard tool already does the job
- Nobody will own the process after launch
- The data can't be used lawfully
- The process changes every week
FAQ
Questions owners ask before they start
Straight answers on stepping back, cost, selling, and what happens when AI gets it wrong.
Take yourself out one loop at a time, starting with the one that waits for you most often. Usually that's enquiries, quotes and invoicing, the questions only you can answer, or records. Move each loop into the systems you already use, with rules for the exact parts and a named person signing off the rest.
Test it before a holiday or an illness does. Ask, loop by loop, whether enquiries would still be booked, invoices sent and chased, the team's questions answered, records produced and decisions made without you. Every "no" is a loop to take out, starting with the one that would break first. Our free four-week test scores each one in about three minutes.
Start with the loop that runs most often, follows rules you can write down, and still waits for you. Typical first picks are turning accepted quotes into invoices, chasing overdue payments, and answering and booking routine enquiries. Rare, disputed or fast-changing work comes later, if at all.
Our UK prices are fixed per step: the Audit is £3,500, a Pilot that takes one loop into production is £15,000, a Build is £35,000, and Run is £2,000 a month. All exclude VAT, third-party licences and hosting. A signed statement of work confirms the scope before anything starts.
Ask who will build it and who will look after it. A consultant tells you where AI fits; an agency or freelancer builds flows, often on one platform; a developer writes software. We do all three, one loop at a time: find it, build it in your tools with failure handling, then run it or hand it over.
It can, through what buyers pay for: earnings, and a business that runs without you. Cutting recurring operating cost raises EBITDA, if the saving shows in your trading results before the sale. Documented, automated loops make you less essential and diligence easier to pass. We can't promise a price or a multiple. Your accountant measures the change; your broker values the business.
The system is built for it. AI output passes checks and confidence thresholds, and anything uncertain, sensitive or expensive stops for a person. Every run is logged, failed runs retry or alert someone, and there's a documented manual fallback. How much control you need depends on what a mistake would cost.
The business owns the code, prompts and accounts, as agreed in writing, and we hand them over with documentation. Before any build we document which data leaves your systems, where it's processed, how long it's kept and whether the provider may train on it. Personal data is handled under UK GDPR.
